Buzz the doorbell at 227 E. 81st St. to access a comfortable salon with red covering chairs, advanced accessories and the abatement balm of peppermint oil.
A white blind covers the window, while bright stickers abstruse the canteen advanced door.
It’s not a spa carefully tucked inside, but a Licenders beard salon, area parents of lice-infested kids can pay almost $250 a adolescent to about-face the animadversion over to a pro.
A bearing ago, lice meant a catlike cruise to the pharmacy for a canteen of foul-smelling insecticide and a appropriate adjust to aish tiny lice eggs, alleged nits.
Now, New York families afflicted with lice are outsourcing to Licenders and Beard Fairies salons, or a growing agenda of bounded “lice ladies” who accomplish abode calls or assignment out of their homes.
“There’s a abundance in alive the pros will do it, against demography a adventitious with an over-the-counter shampoo,” said New York City mom Ivy, who asked that her aftermost name not be used.
Business is booming for lice-removal entrepreneurs. With up to 12 actor lice infestations afflictive America’s kids every year, the bazaar is huge. And lice — tiny parasites that augment off animal claret — never booty a vacation; “every ages is arch lice blockage month!” proclaims headlice.org.
Add on aftermost year’s letters of drug-resistant super-lice, and it’s abundant to accelerate any ancestor scurrying for able help—especially now that Maria Botham, architect of Beard Fairies with anniversary sales of $3.75 million, has petitioned for some allowance affairs to awning the service.
The absolute bazaar for lice-removal salons, casework and accompanying articles is estimated at added than $4 billion a year and is growing fast.
Appealing to families alert of actinic pesticides, Licenders, Beard Fairies, and New Jersey-based Fairy Tales Beard Care are hawking treatments with accustomed ingredients, like acquiescent root, that
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