CINCINNATI–(BUSINESS WIRE)–Celebrity chef and bistered beauty, Giada De Laurentiis is partnering with Clairol Accustomed Instincts as their new celebrity ambassador. The Aliment Network chef, cookbook columnist and affairs able will appearance off her healthy, beaming attractive beard blush in the brand’s newest attack acknowledging the abounding band of calm beard blush articles alpha in July 2012. This is the celebrity chef’s aboriginal adorableness partnership.
“When Accustomed Instincts approached me about this partnership, I was so excited. While aliment is absolutely my aboriginal love, I am a adorableness babe at heart,” said De Laurentiis. “This is the aboriginal time I’ve acclimated an calm artefact and I was so afflicted with how accessible it was to use and how admirable the blush looked – absolute for a active mom like me.”
“Giada is a abundant fit for Accustomed Instincts,” said Brad Wadler, Business Director for Beard Blush at Procter & Gamble. “Giada has a agnate aesthetics to our cast – a charge to award the absolute antithesis amid allowance on one hand, and beneath answerability on the other. Accustomed Instincts stands for these things; it gives women indulgent and beaming attractive beard blush and it includes antioxidants, aloe and vitamin.”
Clairol Blush Director, Marie Robinson, helped De Laurentiis accept Accustomed Instincts in Light Aureate Brown (Toasted Almond, adumbration #12) to accompany out her accustomed aureate tones and actualize a healthy-looking, beaming blush result.
Accustomed Instincts is a demi-permanent beard blush accessible in 32 shades. The arrangement with ammonia-free color, antioxidants, aloe and vitamin is clinically-proven beneath damaging.** The artefact takes as little as 10 account to process, lasts through 28 shampoos and acclaim blends grays.
In her new role, De Laurentiis will be featured in all elements of the brand’s business attack including TV and book advertising, in-store displays, accessible relations, as able-bodied as on agenda backdrop including Clairol.com, Facebook.com/Clairol and Twitter.com/clairolcolor.
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