Gillette and Braun achievement a new apparatus will win over a accumulation that is not their archetypal chump abject — guys who action facial hair.
More than 40 percent of men in North America appearance their facial hair, according to Procter & Gamble Co research. That ability pushed the aggregation to attending at men’s admonishment a bit abnormally than before, aback the focus was on removing facial beard with Gillette razors and blades.
The new ProGlide Styler has a attenuated trimmer to adviser through bound spots, a Fusion ProGlide razor, three artificial accent combs and a handle that can be captivated in assorted means to get the appropriate grip. It is powered by a Duracell AA battery, addition P&G product.
P&G absitively it was time to barrage a artefact accumulation its Braun and Gillette ability afterwards seeing added and added men — including three celebrities it will use in its business — antic facial hair.
The ProGlide Styler could advice P&G add to advance in its $8 billion admonishment business. In P&G’s aboriginal division admonishment sales rose 10 percent to $2.1 billion, aided by college prices.
Gillette aboriginal alien a accent brand on the aback of its then-new Fusion blades in 2006 to advice men trim about beards, goatees, mustaches and sideburns. It followed up with an adapted ProGlide adaptation of Fusion in 2010.
While Gillette and Braun accept been beneath the aforementioned roof back 1984, the two units accept alone formed calm on this artefact for three to four years, aggravating to articulation Gillette’s Fusion razor technology with Braun’s ability in t.
The time was appropriate for us to now appear and to accommodated men’s needs, Sonia Fife, accepted administrator of Gillette North America, said in an interview.
The ProGlide Styler will hit North American food in February with a appropriate amount of $19.99, about $9 added than the Fusion
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