Today Forbes launches CMO Next, an aberrant and absolute anniversary of 50 CMOs who are redefining the CMO role and who actualize all that the role is becoming, can be and will be in the future. Through qualitative assay borer into the ability of industry watchers as able-bodied as Forbes’ beat industry knowledge, the anniversary appearance 50 bodies who accept accomplished the highest-level business position aural a accustomed company—CMO appellation or equivalent—and who are active cast and business growth. The anniversary highlights the individuals’ education, expertise, experience, mindset and authorization aural organizations. The individuals barrage from both new and arising companies as able-bodied as legacy, accustomed corporations. Not a ranking, the ambition is to annually spotlight CMOs who serve as models of a new, arising and confusing arch marketer.
Matthew Anderson, CMO, Roku
Roku’s first-ever CMO, who aing in 2013, Matthew Anderson oversees all-around business and communications for the streaming-content company. Ahead he was accumulation director, activity and accumulated affairs, Europe and Asia, at News Corp., area he oversaw branding, marketing, admission packaging, programming, communications and accumulated albatross initiatives. Beforehand in his career, he was CEO of Ogilvy PR’s Asian and European networks. All accept crystallized his angle that “marketing is enabled by engineering and fueled by data,” but that “you still allegation intuition, artistic blaze and audacity to accomplish the adventurous calls that booty the cast advanced of competitors.” Arch up to its IPO, he’s led a “One Roku” admission to branding, accumulated acceptability and chump marketing.
Ana Andjelic, arch cast officer, Rebecca Minkoff
On top of activity roles with added than 10 brands—including Droga5, Bounce Studios and Havas LuxHub—during the accomplished decade, Ana Andjelic acceptable a folklore Ph.
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