It’s an act of complete adherence to their gods, and the aboriginal footfall in an amazing adventure that sees their long, aphotic locks alloyed into the beard of women bags of afar away.
Anniversary year, the Sri Bhavani Amman Temple collects added than three bags of beard from the active of pilgrims. At one time the beard was burned, but these canicule it’s put to a added businesslike use: It’s awash to processing plants, which amusement it again consign it about the world.
The accessible abstruse to some celebrities’ full, bright beard is that it’s not consistently their own. And the trend for celebrities to abrasion beard extensions has helped abound the all-around bazaar for wigs and weaves.
Extensions can be fabricated from constructed hair, but abounding salons use animal beard because it can be lightened and calefaction treated. All-around exports of animal beard are bedeviled by China and Russia, but Indian beard has a acceptability for affection and its exports are account $300 actor a year.
Selling beard earns the Sri Bhavani Amman temple $150,000 a year, and this is alone a atom of the millions that beyond temples earn. Devotees don’t accept any money; they are instead adored with aliment and religious serenity.
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“The temple cannot accept [the hair] lying about and we can’t aloof bandy it out in the dustbin,” explained Anjan Lokamitra, the temple’s managing trustee. Instead, at the end of the year the beard is sorted and auctioned to the accomplished bidder.
“Companies appear from altered places and they bid for it, and those funds are acclimated [for the] temple in agreement of assorted barrio that we are planning in the aing two
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