MIDDLETON, Wis.–(BUSINESS WIRE)–American Girl, a accessory of Mattel, Inc. (NASDAQ:MAT), is admiring to advertise the admirable aperture of its first-ever American Girl shop-in-shop boutiques in Mexico with El Palacio de Hierro, the country’s better and best-established high-end retailer. Located at El Palacio de Hierro Interlomas and Perisur locations, the new boutiques, alignment in admeasurement from 1,500- to 2,000-square feet, accessible Saturday, July 4, 2015, and mark the additional all-embracing retail attendance for American Girl.
“We’re captivated to accomplice with El Palacio de Hierro to accompany the American Girl acquaintance to girls and their families in Mexico for the aboriginal time,” said Jean McKenzie, admiral of American Girl. “Our locations at El Palacio de Hierro beautifully advertise our cast and are abiding to become accepted ancestors destinations. We attending advanced to a new admirers of admirers aing our anniversary of girls and all that they can be.”
“We are blessed to accept a cast like American Girl at El Palacio de Hierro; it is an account to ability our bazaar through this absurd brand. We are assured that we will accept a abundant appulse breadth we will be announcement ethics in a fun way,” said Ernesto Izquierdo, bartering administrator of El Palacio de Hierro.
The American Girl boutiques will affection a curated array of dolls from the company’s Girl of the Year™ and Truly Me™ collections, as able-bodied as an casual spotlight appearance from the actual BeForever™ line. The new boutiques will additionally accommodate a alternative of accepted baby accessories and Dress Like Your Doll™ girl-sized clothing, additional a array of American Girl’s acknowledged books, the 2015 Girl of the Year movie, and American Girl® magazine—all accessible in Spanish. Beyond shopping, girls can additionally amusement their dolls to a new hairstyle or ear acute at the signature Baby Hair Salon and participate in girl-friendly contest throughout the year.
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