Slumping sales of beard relaxers amid African-American women acquaint the story: More women are opting to abandon chemicals and go natural. But it’s the anecdotal affirmation that conveys the absolute message.
In beneath than a year, the Boston Naturals Beard Meet Up Accumulation has developed from 200 to 800 alive members. Experts are advertisement a bang in the cardinal of women attractive to go natural, decidedly over the accomplished two years. The Boston accumulation is no anomaly. Most above cities now acquire groups for women who dub themselves “naturals,” or are because activity natural. A attending at the website My Accustomed Beard Events shows dozens of gatherings, and video blogs on YouTube are abounding with admonition on administration accustomed hair.
Modjossorica Elysee, the 28-year-old arch of the Boston Naturals, says the growing absorption in chemical-free Black beard is not artlessly a trend.
“I see a lot of women who acquire started to acquire themselves and their hair,” she said. “They’re auspicious their accouchement to alpha accepting themselves. This is absolutely new.”
The customer ysis accumulation Mintel appear that beard relaxer sales alone from $206 million in 2008 to $152 million in 2013, while sales of articles to advance accustomed beard are on the rise.
“The accustomed beard trend is active an access in sales of administration articles such as administration moisturizers, ambience lotions, coil creams, pomades, etc.,” said Tonya Roberts, multicultural yst at Mintel. “A attending at expenditures from 2008 to 2013 shows abiding advance in the Black beard affliction class for all categories except relaxers and perms.”
Read the abounding adventure at bostonglobe.com
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