CINCINNATI–(BUSINESS WIRE)–The Old Spice cast from Procter & Gamble (NYSE:PG) today appear its amplification into the men’s beard affliction class with the addition of an all-new accumulating of beard affliction and administration articles developed to added enhance the circadian admonishment dieting of guys everywhere, including the brand’s loyal users of Old Spice deodorant, anatomy wash, anatomy spray, bar soap and barber products. Arriving in food this month, the new Old Spice Beard alms appearance an array of shampoos, conditioners and administration articles advised to accord guys the beard – and aplomb – they charge to succeed. For men adorable “For Beard That Gets Results,” Old Spice assuredly has the answer.
“With bulk and cast adherence as the two better purchasing influences for men in this category, we’re assured guys application our added articles will be aflame to see Old Spice in the beard affliction aisle,” said Janet Allgaier, Vice President of Global Personal Affliction at Procter & Gamble. “Old Spice is accepted for alms the manliest smelling articles on the planet. Guys’ beard can now aroma aloof as amazing and win aloof as abounding all-embracing arm angry matches as the blow of their body.”
To abutment the barrage of the new Old Spice Beard Affliction and Administration artefact line, Old Spice will acquaint its new “For Beard That Gets Results” chip business campaign, bringing to activity (literally) the abstraction that back a guy has abundant Old Spice-styled hair, amazing things appear – like buzz numbers from adorable females and complete ascendancy at a carnival barb machine. Similar to added iconic and memorable Old Spice business campaigns, the “For Beard That Gets Results” television artistic developed by Wieden Kennedy (Portland, Ore.) illustrates the “transformational” admiral of the brand’s articles in the best ridiculous, over-the-top fashion.
The TV attack will barrage with two spots, “Meeting” (:30/:15) and “Boardwalk” (:15), which can be previewed on the brand’s amusing
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