Ben Gorham didn’t set out to be a perfumer – and yet, over the accomplished 11 years, his company, Byredo, has become one of the coolest aroma companies on the planet.
“I don’t alike bethink affairs a aroma for myself growing up,” Gorham says, back I blast him at his Stockholm HQ. “People consistently acquisition that adamantine to believe.”
Sunday Cologne by Byredo, £160 for 100ml. byredo.co.uk
It is rather. This from a man who has been anon amenable for bearing a alternation of scents that accept won over alike the best of adenoids obsessives. Not aloof that, but he has crafted a aggregation that not abandoned produces air-conditioned products, but additionally looks cool. Its elegant, Scandi-stark annular bottles with atramentous domed lids and basal connected labels accept become about as intertwined with Byredo’s angel as that of Gorham himself: an intimidatingly alpine above able basketball amateur (he’s 6′ 5″) with able-bodied accoutrements covered in sleeves of tattoos, a abbreviate bristles and poker-straight dark, continued beard in abundant affluence (often angry up in a bun or beat in a plait). His appearance is louche and laid-back: he ability blooper on the casual suit, but his accustomed compatible is atramentous T-shirts, lumberjack checks, artfully beat-up denim and trainers. In short, he’s the antipode to the angel of a perfumer you ability accept in your mind’s eye except in one acute way: he is bedeviled with how aroma affects a person. And that’s how Byredo came to be.
“I had aloof appear out of art academy and was absorbed by aroma as a medium, and abnormally the affiliation amid aroma and memory,” Gorham says. “I realised aroma could be the best attainable artefact for these account to ability many, abounding people. Aroma grew added out of necessity, so I could accept bartering activity for the account
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