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My. Haircare is a UK based cast that has developed a ambit of acting beard dyes that avowal 100% vegan claims.

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The aggregation has anchored allotment on the UK television Dragon’s Den programme, which sees entrepreneurs angle their businesses in the achievement of accepting the banking abetment an ability of a console of investors.

Currently accessible throughout the UK, EU, aural Sephora of South East Asia, and Australia, the founders say their appetite is to aggrandize the ambit now into the US.

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“Our capital plan for cast development and amplification is into the USA market,​” confirms Denis Kovalyov, co architect of My. Haircare.

Securing funding​

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Rob Forgione & Denis Kovalyov, the company’s founders, anchored success on the television programme Dragon’s Den on BBC1 recently, suggesting investors see the abeyant in vegan beauty.

The ‘Infuse my colour wash’ claims accommodate 100% Peta Certified Vegan, Silicone, Paraben and Sulfate free, with a bio polymer that delivers the vegan colorant forth with conditioning properties.

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Spotlight: vegan articles in demand​

Vegan articles are absolutely affair with able demand: they annual for some 7% of new adorableness and claimed affliction artefact launches globally, according to latest abstracts from bazaar ysis provider Mintel.

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Michelle Strutton, Content Manager for the firm’s Global New Articles Abstracts Base – a ysis of the bazaar ysis aggregation that advance customer artefact launches common on a circadian base – explained the trend in a contempo interview​ with Cosmetics Design.

“Consumers are not alone all-embracing vegan diets, but are additionally attractive for vegan alternatives in all aspects of their lives​,”​ Strutton said.

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“More brands are targeting the ‘natural’ consumers who appetite articles they use on their bodies to be as ‘better-for-you’ as the aliment they eat​.” ​

The bazaar yst reckons vegan claims are actuality to stay, not aloof a fad, as they address to a ample ambit of consumers.

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“Vegan adorableness

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