The Saturdays accompanist Rochelle Humes was asked by beard cast John Frieda to become a ‘curl positivity’ agent to advance accustomed locks.
This new role aims to animate coil accepting and is abnormally aimed at atramentous women like Rochelle.
Following the announcement, abounding bodies acquainted the accompanist angry TV presenter was an odd choice.
As Rochelle’s own beard is the loose, awful glamourised coiled beard appearance that’s already accustomed in the mainstream, abounding anticipation it was ambiguous for her to represent added accustomed hairstyles beat by abounding atramentous women.
‘Pinch me quick,’ appear Rochelle on her Instagram folio to her fans.
‘I can’t absolutely accept I’m adage this but, I’m now the face of John Frieda’s Frizz Ease which was the aboriginal beard artefact I bought for my curls back I was a little girl.
‘I’ve absolutely landed my dream job – attending mum.’
Fans were disconnected though.
‘The trend with above brands in the UK accustomed beard arena is to idolise apart curls and bouncing textures while tokenising the women with kinkier textures who created the scene,’ said Jay-Ann and Patrina Charles, founders of beard positivity blog Curlture, back speaking to Buzzfeed.
‘So this attack was not hasty to us. It’s a huge faux pas to accompany ranks with John Frieda, a cast acclaimed for alone accouterment to white women with apart waves.’
‘Curls acceptance? Her beard Insta folio mainly appearance white and light-skinned women with curls that accept consistently been accepted,’ wrote one user on Twitter.
Many were additionally abashed by the actuality that Rochelle hasn’t acclimated her celebrity cachet to allocution about the hair of darker skinned atramentous women enough.
However, she does has a website alleged Curls Like Us area she and added women allocution about struggles with their hair.
Ten Awesome Things You Can Learn From Different Types Of Curly Hair | Different Types Of Curly Hair – different types of curly hair
| Pleasant to be able to our blog site, on this moment I am going to provide you with with regards to different types of curly hair
. And today, this can be the first image: