Lorena Soria blow-dries the beard of Gina Tennen as she works on her iPad at… (Al Seib, Los Angeles Times )
Inside some of the busiest adorableness salons in Los Angeles, you won’t acquisition scissors, beard dye or perm solution.
What you will acquisition is women packing the shops as aboriginal as 7 a.m., clutching cups of coffee and dressed for the office. Afterwards a quick wash, their locks are brushed and styled amidst the abiding hum of blow-dryers. Bisected an hour later, coiffed to perfection, they blitz out to alpha their workdays.
“I like to either alpha my b in this salon armchair or end it here,” said Lauren Levin, 31, a approved at Drybar in West Hollywood, area 10 chairs were all abounding on a contempo Tuesday morning. “I acclimated to appearance my beard on my own, but it never looked actual good. Coming actuality saves time, and my beard ends up attractive abundant added able and polished.”
Hollywood actors and affluent socialites accept continued assassin cher professionals to accomplish camera-ready hairdos. Now a new brand of adorableness salon is alms affordable administration for the Average Jane — at about $35 a pop.
In Southern California and beyond the nation, alleged blow-dry confined are bustling up to account women (and a few men) on the go. There is no acid or coloring. These accelerated places specialize in washing, dehydration and quick-styling only.
It’s a 21st aeon circuit on the ancient adorableness parlor, area women already went account to advance active hairdos. Some women now see “blowouts” as allotment of account adorableness routines, forth with manicures and waxing.
Unlike acceptable salons, these specialty shops baby to active professionals: Accessible seven canicule a week. No arrangement needed. Equipped with chargeless Wi-Fi. Stylists are as able as accumulation band workers, accepting audience in and out in beneath than an hour.
Women generally zip in afore a business meeting, a
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