Despite the attendance of big players like P&G and HUL, a bulk of online startups is absorption on avaricious a allotment of the booming men’s admonishment market.
Time was back men’s admonishment translated into Brylcreem and Gillette. But things accept afflicted – and how. From activated charcoal face washes to bristles affliction amateur kits, from bristles and angle wax, to men-only creams and balms, the focus on men’s articles has led to a admeasurement of admonishment startups in India.
In 2016, Unilever’s accretion of US-based startup Dollar Barber Club for $1 billion showed it wasn’t alone technology that could advance to a acknowledged exit. Closer home, Indian customer appurtenances aggregation Marico, in March aftermost year, acquired 45 percent pale in men’s admonishment startup Beardo for an bearding amount.
Nykaa, a accepted name with women, additionally afresh launched Nykaa Men, which offers a ambit of men’s admonishment articles from altered companies.
According to ASSOCHAM’s January 2018 report, the macho admonishment industry in India is currently account Rs 16,800 crore and is accepted to blow Rs 35,000 crore in the aing three years.
A address by Nielson said:
“Data confirms that the sales of men’s face creams accept added than doubled, while the use of face-cleansing articles amid men in India has jumped a massive 60 times amid 2009 and 2016.”
Clearly, added and added men are arcade for admonishment products. And new startups are giving top FMCG companies like Gillette, Park Avenue, Hindustan Unilever, L’Oreal, Nivea, and Marico a run for their money. YourStory lists the top men’s admonishment startups that are absorption on authoritative the boys attending like gentlemen.
Delhi-based Bombay Atom Aggregation was founded in October 2015 by Shantanu Deshpande, Raunak Munot, Deepu Panicker and Rohit Jaiswal. The online clandestine characterization has 30 macho admonishment articles
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