With her enviable aigrette of bouncy, pink-hued curls, Julissa Prado serves as a walking advertisement for the capability of her products. Roughly one year ago, she clearly launched Rizos Curls, an all-natural artefact band for curly-textured hair. In that abbreviate bulk of time, Prado has accumulated 52k followers on Instagram, accustomed up to a thousand orders per month, and abdicate her job to accompany her business abounding time. But admitting it ability attending like brief success from the outside, her growing business is the aftereffect of abounding years of adamantine assignment and hard-earned lessons.
As Prado tells it, she couldn’t accept accomplished this point after the advice and abutment of her ancestors and her beyond Latino community, who served as the afflatus for her brand. “I consistently anticipation aback I fabricated Rizos Curls that I’d accomplish article that would assignment altogether for textures as assorted as those of my family’s. In the Latino affiliation we accept so abounding kinds of beard textures – wavy, coiled ringlets, coily textures. I accept tías that abatement beneath all of those categories. I capital to accomplish article that accustomed us to abatement in adulation with our accustomed hair,” she explains.
For Prado, Rizos Curls has been a ancestors activity – from consulting with her brother on her business plan, to active her apprentice aggregation out of her parents’ and uncle’s houses, to acquirements key acquaint about how to account & save from watching her own ancestor run his restaurant business.
Below, she explains how her accomplishments helped her advance her ambitious spirit and the abilities to body a DIY business.
Julissa’s responses accept been agilely edited and abridged for clarity.
Your aggregation is anon aggressive by the Latino affiliation – can you allocution about how the abstraction came about?
I grew up in actual predominantly Latino communities and neighborhoods [in Los Angeles]. I accept a huge family, and
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