The Hidden Agenda Of Styling Naturally Curly Hair | Styling Naturally Curly Hair

The Hidden Agenda Of Styling Naturally Curly Hair | Styling Naturally Curly Hair

Beleza Naturals stands out for its different tail of beard treatments and administration casework for accustomed textures.

Brazilian adorableness authority, Beleza Natural, opened the doors to their aboriginal state-side beard salon in New York City.

A longstanding best of haircare in Brazil, Beleza Accustomed stands out for its different tail of beard treatments and administration casework for accustomed textures, including the Beleza Curlify Smooth, a account that manipulates the aggregate of coiled strands while authoritative beard added malleable, shiny, and authentic afterwards straightening it.

The salon’s admirable aperture comes 25 years afterwards its co-founders Zica Assis and Leila Velez congenital their business from the arena up. The two had consistently dreamed of accretion internationally, and afterwards arrive their ability they absitively that it was assuredly time. Their new 6000-square-feet full-service beard salon in Harlem is amid one block abroad from the Apollo Theatre.

“New York and Harlem especially, actuality a melting pot of cultures and ethnicities with all kinds of curls is what anon drew our absorption [here],” the founders told ESSENCE. “We saw hundreds of girls walking on 125th artery attractive for articles in one of the abounding adorableness accumulation food available.”

As a coil expert, Assis began developing a ysis to actualize softer, added acquiescent curls for her beard and others with agnate Afro-Brazilian textures. Inadequate beard articles for coiled curls is what led her to actualize a advocate blueprint and address to transform the way women in Brazil affliction for their artlessly coiled hair. Assis aing armament with Velez, an award-winning entrepreneur, and has back broadcast the company’s offerings, which now accommodate adorableness institutes, artefact stores, kiosk, a cosmetics branch in Brazil, and their actual aboriginal all-embracing salon in New York City.

Beleza Natural’s mission is to animate women to feel appreciative of their curls rather than abatement them down. Beleza hopes to accord barter the adventitious to

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