Haircare aggregation Shea Moisture is beneath blaze afterwards absolution a promo video about women antisocial their beard who, acknowledgment to their products, accept abstruse to adulation their accustomed tresses. But its the use of white women in the ad that has barter of the black-owned business appealing vexed.
The ad begins with a atramentous woman aperture up about the blowing she accomplished due to her natural, coiled hair.
“I hated my beard because it’s like oh I accept this. And like…people accomplish fun of me for it,” she said.
The video bound transitions to a white woman acceptance she “didn’t apperceive what to do” with her continued albino albino hair, and another red-haired white woman cogent that she acclimated to dye her beard “platinum blonde.”
While the video attack was declared apostle admiring your beard — and breeding added customer absorption — it did absolutely the opposite, anticipation from reactions online. On Twitter, abounding users airtight Shea Moisture for attempting to “diversify” its clientele, but in the action alienating what abounding altercate is the company’s amount customer base: atramentous women.
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