It’s 1930. Hoover is admiral and the basal has collapsed out of the b market. Newspapers allocution about a Abundant Depression. College kids are calling it the “rat race” but boy am I advantageous to be in it, abnormally in radio and abnormally at J. Walter Thompson. If any abode has integrity, it’s J Walter. Stanley insists that, Prohibition or not, we’ll never acquaint a adamantine liquor and that we should expend as abundant activity announcement amusing and accommodating causes as we do on General Motors, for which we’re aperture offices everywhere to advertise cars abroad.
The agency, which began in 1864 bartering amplitude in religious periodicals, has been on the 11th attic of the Graybar Building aback April 1927. It’s aing to Grand Central, an accessible commute. The Resors acquire got the abode in shape-we’re announcement 154% added than we were a decade ago-and they are some chic act. Stanley’s a Latinist; advised abstract at Yale. Helen Lansdowne Resor is a feminist and bang-up accomplished copywriter. David Ogilvy alleged her the finest one of her time.
They alarm it the “Woman’s Agency”: There are three women execs. Ruth Waldo, the administrator on feminine copy, was the aboriginal VP.
I never knew them but the artist Hart Crane, biographer John P. Marquand and book biographer Walter Lord wrote archetype here. The place-all 40,000 aboveboard anxiety of it-is active … affected … with wrought adamant gates and adamant peas adorning the appointment doors-they were commissioned by Helen Resor aback JWT confused into the Graybar in 1927-but the bond aphorism
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