RAPID CITY, S.D. – For affidavit that “Mad Men” and the 1960s are influencing men’s appearance lately, attending no added than Matt McDonald’s beard and Paul Mitchell’s eye glasses.
McDonald is a 22-year-old academy apprentice and part-time bartender in Rapid City with tattoos and Don Draper’s close-cropped haircut.
Mitchell, 19, wears the aforementioned thick, atramentous horn-rimmed glasses that his grandfathering did aback World War II ended, while diplomacy men’s apparel with angular lapels and abbreviate blow legs at Halberstadt’s in the Rushmore Mall.
“This is such a defining moment to appearance how pop ability drives what we’re all doing,” said Chelly Halterman, stylist and co-owner at The Factory. The acceptance of 1960s fashions has afflicted trends in clothing, hairstyles, autogenous architecture and alike tails.
Banana Republic afresh appear its additional year of a “Mad Men”-inspired ready-to-wear accouterment line. Men’s abrasion designers accept redefined men’s business accoutrements in contempo years to reflect the archetypal attending of the backward 1950s and aboriginal 1960s.
“Go to any bar and ask bartenders what the adolescent men are acclimation now. They’re starting to alcohol Old Fashioneds. It’s crazy, seeing adolescent men with what we anticipate of as grandpa drinks,” Halterman said.
Halterman afresh alternate from a anniversary at the Sassoon Academy in Santa Monica, Calif., area she advised how to cut men’s beard with accurate barbering techniques to adulate their arch appearance and face structure.
“Barbering to me is article actual altered than the archetypal ‘pick up a brace of clippers and put a bouncer on it’ look,” she said. Sassoon now offers a barbering advance for bodies in the cosmetology industry, and Halterman will be training The Factory’s stylist agents in the method. “They’re seeing that there’s activity to be a charge for those abilities in our industry,” she said of Sassoon.
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