PARIS — Traffic on the river Seine came to a arrest on Sunday at 2 p.m., as bodies thronging its banks in advanced of the Musée d’Orsay and Tuileries gardens, and on a footbridge, gazed at a floating, 195-foot-long catwalk.
It was about to bounce to activity with the L’Oréal Paris fashion-beauty actualization — dubbed Le Défilé L’Oréal Paris — billed as a anniversary of beauty, actualization and diversity. Posters for it had sprung up about town.
Just afore the accident — which drew guests from 33 countries — Eva Longoria appeared on a big awning to anima up the audience. Two drones whirred overhead, and music pumped out of behemothic speakers as a barge anchored alongside to the runway. Jean-Paul Agon, L’Oréal administrator and arch controlling officer, was built-in advanced and center, amid added accumulation admiral and attendees.
The event, the brand’s additional such affectation afterwards the actualization on the Champs-Élysées aftermost year, was accepted to be beheld by 200,000 bodies live. It was live-streamed to 30 countries, while L’Oréal’s calendar platforms and amusing networks ran accompanying content.
This year’s affectation included the brand’s spokespeople, models and actualization abstracts antic accouterment from 13 labels, including Off-White, Balmain, Jacquemus, Isabel Marant, Ami, Giambattista Valli and Elie Saab, all assuming looks aggressive by Parisian chichi from their abatement 2018 collections. Jewelry came from Chopard.
Diversity and empowerment were the abracadabra of the day.
“I’m aloof beholden that I am actuality to represent women of my age, and to actualization them there is no age absolute on adorableness — that it’s a lifetime experience, and that we are included,” Andie MacDowell, a 60-year-old L’Oréal Paris ambassador, told WWD backstage afore the show.
She’d modeled in the French basic before. “The actual aboriginal actualization I absolved was in Paris 40 yeas ago,” she
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