Josef Adamu created the photo alternation ‘The Beard Appointment’ to animate adolescent Black girls to feel beautiful.
For far too long, a atypical blazon of adorableness was visually represented by boilerplate media and ample adorableness companies. Not alone are these actual attenuated depictions of what beauty looks like untrue, but not seeing ourselves accounted as admirable has been adverse to abounding women of color. Thankfully there are now creatives, and brands, committed to assuming the abounding ambit of beauty.
“I accept the abstraction of beard braiding bare to be acclaimed and adored through a abounding project. It is a actual cogent allotment of Black culture, and abounding bodies bell with the all-embracing experience,” he shares with ESSENCE.
The inspiration for the alternation is Adamu’s adolescence and the moments he remembers best are those spent in the beard salon and barbershop. “I acquainted it was important to accomplish a account through a activity that emphasizes the roots of beard braiding and aggregate abroad associated,” he goes on to share.
Adamu wants adolescent Black girls abnormally to feel pride and aplomb aboriginal on. “The visuals we administer are actual affecting to the aing generation, and I accept that The Beard Appointment is a absolute archetype of an auspicious allotment for adolescent Black women,” he says.
The images we see or don’t see from an aboriginal age, abundantly appulse how we advance our faculty of y which is why projects like this one are so crucial. While creatives like
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