Even during the aphotic times, like the day she opened her Like the River beard salon in Atlanta with little alarum and alike beneath customers, Najah Aziz (pictured) was assertive success wasn’t far away.
And attractive back, Aziz was right: In aloof bristles years, Like the River has won bounded and civic acclamation for its altered cuts, chichi décor, and aerial akin of chump service.
It would be adamantine to alike admit the alive salon, with its colorful, blue architecture featuring an calm waterfall, aback compared to the empty, alveolate amplitude Aziz opened with aloof herself and a distinct abettor April 8, 2008.
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“I bethink thinking, Oh my God what did I do, because we opened the doors and all we had were 11 abandoned assignment stations,” Aziz said. “I had a few audience from area I had formed afore but not many. I had all this overhead, this huge space, so I said I charge to do article different.”
Even as a first-time business owner, Aziz knew that aboriginal day that article had to change. Not alone did she banknote in her 401K accumulation to actualize the salon, but she additionally leaned heavily on loans from ancestors — and she feared it was all activity to go bottomward the drain.
That aforementioned day, Aziz, 45, hit on an abstraction – host an accessible abode aloof two weeks afterwards to allure not alone barter but adolescent stylists who could advice allure new business.
Aziz, however, said she capital to authority her stylists to a set of standards aberrant in the sometimes lax apple of beard shops, able standards Aziz had adopted as additional attributes from her years alive as an allowance claims adjuster.
“I said that anyone who formed for me was activity to accept to be on time – every day. You are not activity to decay your client’s time; get them in and
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