(Reuters) – Mattel Inc appear a bigger-than-expected annual accident due to anemic sales of its toys such as Barbie, Monster High and American Girl that are aimed at adolescent girls, and the accident of a advantageous Disney license.
Barbie dolls are apparent in the toy administration of a retail abundance in Encinitas, California October 14, 2014. REUTERS/Mike Blake
The aggregation shares fell 6.2 percent to $31 in after-market trading on Wednesday.
Sales of the company’s flagship Barbie dolls slipped again, crumbling 3.4 percent in the quarter, highlighting the company’s challenges in advocacy sales as adolescent girls about-face to alternate cyberbanking toys and tablets.
The 57-year-old baby brand’s sales had risen 1 percent in the fourth quarter, abandoning two years of declines.
Mattel has been aggravating to brace the Barbie brand, ablution new dolls with a array of bark tones, beard styles and apparel in three new anatomy styles.
Barbie baby sales are accepted to acceleration in abstinent single-digits this year and the fashionista line, led by “curvy” Barbie, was a ablaze spot, Chief Executive Christopher Sinclair told Reuters.
Sales in its added girls class fell about 62 percent in the aboriginal division concluded March, aching by anemic sales of the disturbing Monster High appearance dolls and accident of the Disney license.
Monster High is a assignment in process, Sinclair said. The aggregation is redoing the cast by restructuring the amount credibility and abacus content, he said.
Smaller battling Hasbro Inc, which in 2014 belted out Mattel for the Walt Disney license, on Monday appear better-than-expected annual accumulation and revenue, apprenticed by able appeal for “Star Wars” activity abstracts and the accession of the Disney Princess dolls.
Disney Princess and Frozen dolls accounted for about $455 million, or 7 percent of Mattel’s absolute gross sales, in 2015.
Fisher-Price and Wheels category, which includes Hot Wheels,
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